What is The Influence Effect?
This is featured content about the book The Influence Effect: A New Path to Power for Women Leaders. This is the book of the 2018-2019 academic year for the Women in Business initiative. Want a copy of the book? Attend an upcoming WIB event or email womeninbusiness@uncc.edu.
Authors Kathryn Heath, Jill Flynn, Mary Davis Holt, and Diana Faison make success far less complex
They help women overcome entrenched resistance to their ideas, create their own access points to power, and attract followers in a way that works for them. They present tools such as Influence Loops (to organically increase influence), Personal Scaffolding (to grow a groundswell of support), and Scenario Thinking (a savvy twist on strategic planning). These and other smart strategies finally allow women to succeed on their own terms.
Illustrated with dozens of engaging, real stories culled from the authors' many years of coaching experience, The Influence Effect moves women past the politics problem and offers a new path to power. Actually, it's more than a path—it's a runway—it frees women to take off in their careers on their own terms. The Influence Effect will work for women, not because gender barriers will no longer exist, but because they will no longer hold women back.