The Belk College of Business Women in Business Initiative offered a half-day professional development conference to Belk College students. Students connected with alumni and business professionals over a business luncheon before discovering new insights from keynote speaker Donna Julian. Then, attendees split up into breakout sessions called Investing in Your Professional Self, The Importance of Personal Branding for Women, and Value & Visibility. The day culminated in structured networking and scholarship presentations, including the inagural Boylan-Ott Scholarship Award.